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Win Big, Pay Small: How Prize Insurance Boosts Engagement and ROI for Fitness Clubs

Jim Thomas
4 min readJun 30, 2023

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Have you ever wondered how businesses can afford to run contests that offer the chance to win a Million Dollars or other big-money prizes? The answer lies in prize insurance — a crucial component of many companies’ promotions seen online, on TV and radio, in newspapers and magazines, and at live events. By leveraging prize insurance, Fitness Management & Consulting can help your fitness club generate excitement among members, offer them a chance to win big, and protect your finances from paying out of pocket when there’s a winner. Let’s explore how prize insurance works and how it can set your fitness club apart from the rest.

How Does Prize Insurance Work? : Prize insurance works similarly to the insurance you purchase for your car or home, protecting you from significant expenses resulting from accidents. In the case of promotions and giveaways, prize insurance covers your club against the liabilities of awarding large-value prizes. The cost of prize insurance is minimal, representing only a fraction of the prize value. It depends on factors such as the number of chances given to win and the value of the prize itself. By partnering with Fitness Management & Consulting and utilizing prize insurance, you can offer impressive prize awards worth $10,000, $100,000, or even $1,000,000 to your members without…

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Jim Thomas
Jim Thomas

Written by Jim Thomas

214–629–7223 | Gym Business Expert | Gym Consultant | Outsourced CEO/COO | Gym Broker | Expert Witness | Sales Trainer | Gym Equipment | Gym Financing

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