Don’t Let Your Next Gym Salesperson Be a Bad Meal Decision: Proactive Strategies for Finding Stars

Jim Thomas
3 min readFeb 21, 2024

Imagine you’re desperately hungry, and everything on the menu looks tempting. You might end up with a greasy burger instead of the nutritious salad you truly need. Hiring your next gym salesperson when you’re desperate can be just as disastrous. That’s why I’m here to teach you how to build a Talent Bank and recruit rockstar salespeople, proactively, not reactively.

Stop Hunger Pangs for Talent: Forget waiting until a position opens. Start cultivating relationships with potential salespeople now. Attend industry events, network with trainers, and keep your eyes peeled for individuals who embody your ideal sales traits. These could be people who impress you with their:

  • Organization: They show up early, prepared, and speak proudly of their systems.
  • Energy: They respond quickly, chase goals, and seemingly accomplish mountains in a day.
  • Persuasiveness: They have a knack for gently convincing others, like recommending a protein shake instead of soda.

Build Your Talent Bank Treasure Chest: When you spot someone special, add them to your “Talent Bank” with their contact info and notes on their strengths. Tools like Constant Contact can help you manage and nurture these relationships.

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Jim Thomas

214–629–7223 | Gym Business Expert | Gym Consultant | Outsourced CEO/COO | Gym Broker | Expert Witness | Sales Trainer | Gym Equipment | Gym Financing